I Shared This Article But I Never Read It
"It's true. I didn't read this. I didn't even bother to read the title before I shared it. In fact, you've already read more of the article than I ever will. That's because many Twitter retweets are done digitally through robots. Or maybe a service found the phrase "social media" and it "Liked" it under my Facebook profile. I wonder if the author named the article what he did to prove a point?" He did. Last week, I was checking statistics to see who had retweeted my last article on wanting social media to be less narcissistic . (The irony of that last statement is not lost on me, but I digress.) The great thing about Facebook, Twitter and other social networks is that nearly everything can be tracked and traced. I was pleased to see marketers, other business professionals, as well as plain ol' regular folks, had liked the article enough to share it with others. But as I continued perusing the list, I spotted a ton of ph...