Avoiding Careless Brand Strategy
Yet another nail salon opened up in my neighborhood. I think that makes 20 in a three block radius. Like many men, a "nail salon" for me is a hot shower and a nail clipper that my Dad gave me 20 years ago. In my book, if the nails are trimmed neat and clean, then I've done my job. I don't begrudge anyone -- man or woman -- who patronize these establishments. But for me, color on the tips of my fingers and toes is way down on my priority list. Just ahead of starting a wasp circus. I walk by the new nail salon sometimes four times a day. And if I see the proprietor in the window I'll smile and nod. Yesterday I introduced myself and welcomed her to the neighborhood so it came as a surprise when she looked at me contritely and did not introduce herself. Instead of shaking my hand, she grabbed my hand without saying a word not to shake it but to examine it. "You need a manicure," she said. "Come inside now my girls need t...