Social Media Content Marketing

Watch a millennial's face when their cell phone rings.  First, it takes them a second to realize what that sound is. Then you may witness a range of emotions, anywhere from confusion to annoyance to complete panic. One thing's for sure though. They won't answer. Actually fewer and fewer people do use their mobile phones to talk.  That's why phone carriers give you unlimited minutes now. ( And you thought it was because you were a loyal customer .)  Oh sure, that annoying business guy with the double non-fat, two Splenda upside down latte, who likes to broadcast his "win/win, no-brainer" deal to you and everyone else in earshot at the coffee shop still yaks on the phone but it's just part of the image he's brandishing.  But "live audio messaging" as it is better described now is passe. "So who are you listening to these days?," they ask as I walk on by with my earbuds on. "Uhm...another pe...

When I write, I try to do it clearly using words and thoughts which may impress, but my intent is always to enlighten. As a screenwriter, I write what moves me and what I feel will move others. But as a digital content marketing writer for business, I write what moves products . As a digital marketing consultant, I'm often asked to write website content: from the wire frame structure, calls-to-action (CTAs), emails, eBooks, landing pages, and of course blogs. And often there are long debates and discussions about what to include and what to call it and how long or short it should be. Afterwards, I'm often asked to make the copy more ____*(fun, hip, youthful, financial, techy, you fill in the blank). My reaction is always the same. If content is king, then Google is the King's Army. Just like that tense scene in "Captain Philips," I get serious, look the client in the eye and say: "Google. Google is the Captain Now. Google decides." T...

Maybe it's a sign of age, a growing reliance on technology, or just impatience, but when I'm introduced to someone now I forget their name literally the moment they mention it. But then there are things that people say that I wish I could forget but can't. I'm not talking about disturbing, unsettling, or insulting remarks - my mind does a good job of erasing those memories. No, I'm talking about random thoughts that are seemingly insignificant at the time, not good or bad, but somehow stay with me forever. For instance, every time I wash a cooking pan, I think of an old co-worker named Chuck. When I was a newlywed, Chuck goadingly quipped to my new bride how he'd bet that I was so lazy that I didn't wash the handle when washing the pan. (It turns out he had been admonished by his wife for the same oversight.) "Yes," my then wife replied in a frustrated voice, "and it drives me crazy!" Not only did Chuck's off-t...