Social Media Content Marketing

Winning an Olympic medal is an amazing achievement by athletes who have dedicated years to win the highest honor in their chosen sport. For businesses, the Top spot on a Google search in their product or service is now viewed as their digital Gold Medal. With talent, proper training, great coaching, and perseverance over time, finishing in the gold for an Olympic athlete is possible . Getting to the top of a common Google search may not be tougher, but it certainly isn't as straightforward. Longevity weighs heavy in Google algorithms for search engine results page (SERP) placement. If you have been established selling your product on the web longer than anyone, that bodes well for you. The main factor is of course relevance.  In addition to your website's age is it's relative content.  Then add in the basics of the desired keyword in your domain name, several other meta data factors, and the relevant companies and organizations that link, but that's just t...

When I write, I try to do it clearly using words and thoughts which may impress, but my intent is always to enlighten. As a screenwriter, I write what moves me and what I feel will move others. But as a digital content marketing writer for business, I write what moves products . As a digital marketing consultant, I'm often asked to write website content: from the wire frame structure, calls-to-action (CTAs), emails, eBooks, landing pages, and of course blogs. And often there are long debates and discussions about what to include and what to call it and how long or short it should be. Afterwards, I'm often asked to make the copy more ____*(fun, hip, youthful, financial, techy, you fill in the blank). My reaction is always the same. If content is king, then Google is the King's Army. Just like that tense scene in "Captain Philips," I get serious, look the client in the eye and say: "Google. Google is the Captain Now. Google decides." T...

Facebook has made another move into mobile with its Facebook Home app. Use it and the default start page for your Android cell phone provides instant access to photos, comments and chats. Talk about in your face, book. As a rule, the easier to access it is to access, the more people want to use it. Meanwhile, LinkedIn introduced “mentions" making it more like business Facebook, Google added new Google+ tweaks, and Twitter has released Vine video. No longer clearly defined, a Forbes article speculates on social media's colliding worlds, while its technology article this week questions some social media big wigs for their predictions for Facebook Home's and its potential influence. The objective seems to be to turn us all into Faceborgs. But in my world, Facebook has peaked and everyone I know uses it less and less. Easier access will not help that. Indeed, the lines between social networks are more than starting to blur. But more notable is how Wor...

Google churns out technology products faster and more proficiently than Octomom produces tax deductions. And I've been a fan and faithful contributor for years (of Google products not Nadya Suleman that is). Gmail, Google Calendar, Android, Blogger, Maps — I'd list them all but I'm sure they'll release a few more by the time this article is printed today. And the latest product is Google Glass. Part steampunk, part Terminator, Google Glass looks more like eye wear Jordy from Star Trek might wear on the beaches of Rigel 7 than a technology product. But it's Google's new way of looking at your world as seen through the Internet. Through verbal and motion commands, it can take a photo or video of what you happen to be looking at at that moment and lets you share it through the Web. It gives you directions if you want through maps. And of course does searches for images, answers, etc. on command. It even comes in five colors. Now aside from the...

My Google home page looks significantly different than yours does today. When you signed in,  you saw the standard Google logo. When I did, I was greeted with something quite different. No, I didn't customize it -- Google did it's own customization for me. You see it's my birthday today and Google customized it's home page logo with a new birthday logo for me (OK for everyone celebrating a birthday today). Rather than the red, blue and yellow Google font, I'm looking at cakes, pies, torts, all adorned with icing and lit candles shaped into the Google logo. My own Google Birthday doodle. There aren't many benefits of having the first workday of the year as a birthday. Scratch that. There are no benefits. None. Zero. The world's biggest party leaves everyone with the same New Year's resolution: no more partying. Not to mention if people somehow do remember it chances are your gift will be a regift and most assuredly wrapped in Christmas paper. So tr...