Social Media Content Marketing

Photo: http://www.entrepreneur.com/article/228029 Social media best practices is often the topic of my column which is syndicated by several news services and tweeted to millions of readers. I've written two eBooks on social media best practices, and companies large and small hire me to create complex social media strategies and execute their plans. My newest client - the 19-year-old founder of Campus Thrift, ( www.campusthrift.com ) a new, online thrift store where only college students can buy and sell used goods - isn't much impressed with any of this experience.  Then again, she also happens to be my daughter... Like it or not, there is a generational gap that exists in the social media world, and it only seems to be widening. You're always going to to roll your eyes at the generation before you who did not grow up with that new technology - bet it the horseless carriage or SnapChat.  According to a social media demographic study last year in Business Insider ...

I'm so spontaneous I just now decided to write about my spontaneity. I recently moved across the country. I purchased the tickets on a Monday, arrived the next day 2,300 miles West. I had been living in the same apartment for seven years. But a week before I moved, something wonderful happened. I reached to flick on the bedroom light switch and it was gone. Not from the wall, but from my memory. My subconscious chose to delete that bit of information from my RAM to make room as it would soon be as obsolete as a floppy disk with Netscape Navigator. And that was the first of my cerebral cleansing with no juicing required. Each day I purged more and more from the mailman's name to -- well see? I already forgot what else I forgot. Social media marketers strive to flip that light switch on permanently so they are always top of mind. But that's impossible to accomplish. Instead strive to get your posts out right after your readers and followers purge information they...