Social Media Content Marketing

There is money to be made in social media. But it's not being made where you'd think -- or at least where I thought. The bulk of the money is being made by companies and individuals selling services to other companies and individuals with the hopes of making money in social media. Confused? Me too. Thanks to social media, the days of the banner ads as revenue generators are behind us.  Pricing was based on traditional print advertising, but used visitors rather than subscribers as the benchmark. Then when tracking became available, advertisers charged by viewership or "eyeballs", And that morphed into click-throughs,  and later into conversions. To be honest, I don't think they were a good investment once the novelty wore off. Today, I am never quicker with a click then to shut those pop in ads for newsletter subscriptions et al. You still see banner ads (mostly on mobile) but online ads were replaced with search engine ads and corresponding landing pages...

Over the years, I've conducted every online and traditional method of business to business (B2B) marketing available, from social media to broadcast media, from telemarketing to network marketing, from to print ads, trade shows and direct mail. But the most effective revenue generating method I have used by far has been email marketing. Nothing comes in a close second. Nothing. Unfortunately, bulk B2B email blasts are nearly impossible to do anymore. You can thank the scammers and spammers for that. There are so many canned SPAM laws that exist restricting and banning bulk emails. The regulations are so stringent that email marketing companies require more clearance than hitching a ride onto Air Force One.  These laws were created primarily  to stop all those male dysfunction, mortgage refinance, Russian bride and the like emails that wanted to scam and or harass the consumer . But those SPAM laws to protect also hurt the B2B landscape irrevocably. Take this typical busi...