Social Media Content Marketing

Few businesses seem to "get" how to promote and post on their Facebook pages. Here are three tips to avoid putting visitors to sleep.   A s some social media start-ups get gobbled by Google (or is it Googled by gobble?) while other shining stars tumble, the naysayers are shooting from their anti-social media starting blocks faster than a Jamaican Olympic track team on Red Bull. If you’re reading some of the same articles, blogs, and Tweets that I am, then you’ve seen the recent onslaught of negative press regarding social media. Maybe I’m naïve to inner workings of Wall Street, but I’m not exactly sure how Mark Zuckerberg’s net worth going from a gazillion dollars to a measly bazillion signals the death knell to an entire industry.   Though Markie-Mark 2.0 aside, so many pundits seem convinced:   Social Media is dead. Over. Finito   Completo .   A member of the not-so-dearly departed.     To paraphrase Mark Twain, rumors of social ...

Quitting Facebook without notifying a soul was easy. What happened next was the interesting part. I remember hearing about Facebook for the first time in 2007 from a snarky 20-something who was making fun of "those" girls who posted drunken photos on their wall in hopes to make their otherwise mundane lives seem famous. Like most productive members of society at that time, I didn't know much about anything online social online past the eHarmony commercials. Intrigued and newly divorced at the time, I found sought out Facebook and joined. Partly due to my job as a high tech marketer, partly as an experiment, and partly in hopes not to look like the out-of-touch, middle-aged divorced guy (still working on that part). Shortly thereafter, I was hooked. Then earlier this year, some five years later, after reconnecting with school buddies, connecting with unrequited school crushes, and mis-connecting with eHarmony dates that had gone awry, I unceremoniously ...