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Avoiding the Dreaded 5 Minute Job Interview

You pick up the outfit you're planning to wear from the dry cleaners.You cancel weekend plans so you can instead study up on your prospective employer, its website, and its competitive landscape.You rehearse winning answers and examples pertaining to your experience.You take the day off from work for the interview because, well, you're a shoe-in.But instead, it's more of a shoo-out, and you find yourself back on the elevator down to the visitors parking garage in minutes. Disappointing, frustrating, demoralizing. Unfortunately, it happens more often than you may think. Or it will if you go on enough job interviews. What just happened? You barely had a chance to speak. Was it what you wore? Your tattoo? Your personality? Was it
The answer is...all of the above. And then some. Until that dystopian day when robots replace us all like in The Matrix, you will often get or lose that job based upon factors other than what's on your resume. It may have been A.I. bots t…

Turning Mindfulness into Mad Money

For some home-based, the business of energy healing can be both spiritually and monetarily rewarding.
Chalk it up to an increasingly digital - yet disconnected - world, but we increasingly find ourselves disillusioned with all things traditional – be it in our business or personal life.No longer reserved for the New Agers and the Glitterati, the search for “something greater” and “more rewarding” for the here-and-now has gone mainstream.
No greater momentum than in the healthcare community where acupuncture, for example, is now covered under your policy. The definitions of health and healing continue to morph as the focus moves from the body and the mind, to the spirit and the soul.
Energy healing, in particular, is gaining in both interest and credibility as proof from the growing number of books, seminars, and cottage industries promising and sometimes delivering on incredible claims. Yet different approaches to energy healing are appearing like shooting stars with some disappearing…

4 of these 5 Startups that Failed Had this in Common

As a business writer, journalist, graphic designer, and digital marketer, I'm often courted by clients looking to get the "most bang for the buck" as the saying goes. Consequently, during the Dot Com days of the late 1990s and early 2000s, I was often hired by startups wanting to become the next Yahoo!  I performed work for five startups in five years. The first four went belly up so quickly the ink on the business cards were barely dry.

Looking back on those days now, I've tried to isolate if there was something they had in common to help new clients to possibly sidestep the same mistakes and thrive. In fact, management at the first four did have one thing in common: the quest for perfection.

The perfect person, the perfect mate, the perfect home, the perfect job - none of it exists. So why would you strive to create the perfect company? I remember founders agonizing over logo fonts, the order of items on the nav bar, or comma placement in the mission statement, mo…

Corporate Communications: What to Say (and Not Say) About the News

When you're paid to communicate, keeping silent can be difficult - but sometimes it's the best decision. Did you read what happened in the news today?

Actually, it doesn't really matter what day you're reading this because this has been a year of one outrageous news story after another. And I'm sure you've got something to say about it. In fact, I'd bet it's a viewpoint that they're not covering on your favorite news station. Or it's a comment so insightful, that it needs to be said to set the world straight.
Don't say it. Facebook seems to the choice to voice unwanted opinions and pontificating. So much so, that I think they need to rework the logo to include a soap box and mic. Instant freedom of speech. So if you want to debate the guy in your 10th grade social studies class about the political climate, by all means enjoy. I shall choose to mute you both until you post photos of your dog or a yummy dessert I may want to try.

But when it&…

Digital Marketing: Gambling on Over Segmentation?

As reliance upon digital marketing continues to grow, some corporate budgets have completely displaced (rather than supplemented) traditional marketing. The new normal sees companies with separate departments for email, SEO, PPC, display, social media, content creation, branding, and so on. However left unattended, this can create a marketing army of islands. The classic "left hand not knowing what the right is doing" - just with many more hands.

I'm not against the trend of marketing function specialization, in fact the larger the organization, the more sense it makes in my eyes. The danger for companies is the often complete lack of communication - or better - coordination of efforts of these departments. And that seems exactly what's happening.

So many companies I meet with have hyper-segmented to the point that campaigns across channels look like they've been designed by different creatives and/or agencies - and often have. This is deadly for branding and d…

Post Disaster Guilt: Does Worrying How it Will Affect Your Business Make You a Bad Person?

If you've lived in South Florida for any given time, you've endured flooded streets, downed palms, broken roof tiles, and power outages for hours. But this week was gravely different. For many, Hurricanes Irma and Harvey lived up to their devastating hype. Towns were decimated and lives tragically lost. And now, oppressive Florida heat continue to claim victims. Facebook provides a helpful "mark yourself safe" feature for those in affected disaster areas to let loved ones know they're OK with just one click. But what about  businesses?

Many of the South Florida and Houston-area companies who endured the recent hurricanes and came out virtually unscathed, have been oddly silent. And not because they're without power. Many corporations are trained to highlight only positive news, and bury the negative in fear of losing business.

Human life is irreplaceable; so no comparisons are being made or even vaguely implied here. But after we've been assured that th…

How Ted Cruz's Misstep Just Saved Your Company a PR Nightmare

Let's all give Senator Ted Cruz a collective "thank you" for what happened on his Twitter account today.

Reportedly, someone was signed into the senator’s official Twitter account and clicked the heart symbol below an adult video creating a "@tedcruz liked this." It was taken down less than an hour later. “It was a staffing issue and it was inadvertent,” the senator said. “It was a mistake.”

But Cruz's mistake hopefully got your attention and perhaps may just save your company from experiencing a similar public relations nightmare. Apparently, multiple staff members have access to the account and post on his behalf. Redundancy is not a bad thing when it comes to social media access. But who has access and where they access from is. And that lesson is an invaluable one.

When you're in technology marketing, you tend to be on the forefront of new media. Being an early adopter goes with the territory, and social media was no different. I qu…