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Showing posts from August 1, 2016

Social Media: Avoid Bad Tweets and Recover When You Don't

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In Alfred Hitchcock's classic horror film The Birds, a town is paralyzed when birds viciously attack unsuspecting citizens. A remake of sorts is being done online and it's called The Tweets. Designed to give the common man a voice to be heard, Twitter has now become a loaded gun for politicians and celebrities with which to shoot their feet. Everyday, bad tweets seem be pecking their way into the media creating more havoc and ill-will than promotion.

Certainly some are bigger offenders than others, but it's not just the orange-crested loons making bad tweets. It's companies too. So what's a bad tweet and how do you rebound from them?

Think of Twitter as a ticker tape to the world. It's a great way to quickly communicate with customers, vendors, fans, etc. Recently a well known marketing automation company released a tweet with "four-letter" words. It was trying to stand out with a catchy play on words, maybe appeal to a younger crowd I suppose, (As …