Showing posts from February 15, 2015

Social Media: No One "Likes" Your Facebook Company Page

Good news: you created a company page on Facebook for your new business! Bad news? The novelty is gone. Nobody cares anymore. No really. Well I certainly don't, and not  because I'm a cantankerous curmudgeon. It's because I know what will happen when I do.

Liking one page means Facebook "thinks" you'd like similar pages, so it's algorithm bombards you with similar page suggestions. And the real reason we "Liked" most pages in the first place is "likely" out of guilt. Friends, exes, work associates, work friends who became exes -- oh who cares! Just click the button and help the person get free publicity and some mojo going. That's just my point: it doesn't help that either. Being social media savvy, I try to explain this to those in my life but it never ends well. (OK the cantankerous curmudgeon plays into it as well).

The mistake companies make (be they large or small) is concentrate on sending the page to coworkers, friend…