Showing posts from January, 2014

No ROI from your Social Networks? Change the Channel

If your marketing department hasn't gotten the results you expected from your social networking by now, it probably never will. It's not their fault. It's just the wrong channel.

I'm a digital marketing consultant who spend his days as a social media strategist, write a syndicated column on social media, have authored social media best practices eBooks, and by some standards, am a pioneer in social media. And I consider myself a social media student as you can't be much of an expert on what's been around for such a short time. So it always puzzles me when a client reaches a frustration level with the results, or rather the lack thereof, that they are achieving from their efforts. They'll say: "I've got my Facebook, Twitter and YouTube pages up. And I'm paying some kid to write content and post and tweet and blog and...I'm not seeing anything." 

Sound familiar? Measuring ROI on social media certainly is possible though since there is …

Your New Year's Social Media Diet

Like most of you, my resolutions this year involve healthy self-improvements. Starting with food: I will try to eat less of the bad stuff and more of the good stuff. I don't believe in cutting things out cold turkey (even if it is leftover with plenty of stuffing) but rather, cutting down. I seem to work better that way.  By the way, that's a photo of my breakfast this morning, pancakes, syrup, biscuits, bacon. Sorry, I forgot to mention, unlike you, my resolution begins tomorrow. It's the one advantage of having a birthday today. (Please remain seated as envy green is not a becoming color on you.) In short, I get to procrastinate my diet one more day. Even as it applies to social media.

What? You don't do resolutions? Don't need a diet? Great! But everyone needs a social media diet for healthier communications. And like me, you get the extra day or four as it were and can start Monday. That's because no one's around. A mid-week start of the New Year is al…