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Showing posts from April 22, 2016

Social Media Requests: How Much is Too Much?

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I did a search, clicked a link, and that website I just visited wants to know who I am. And when it asked, I ran. Or least, close the tab and moved on.

Though their intent is most likely not for nefarious purposes, many websites want to know as much about their visitors as possible. They want to target content to me and marketing pitches. But there's a right and wrong way to go about this. Or better, effective and non effective methods.

A common way now is to place a pop up ad to cover the content requesting your name and email before you can read their content. Think that will work? Only if you're trying to chase away visitors. Imagine going into your local market that offers free samples. "Sorry. Before you can have a taste of that ice cream, I'll need to see some ID?" 

The hidden content method simply won't work because there are just too many alternatives out there for information. Do a search for topic, product or service and you'll get thousands of…