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Showing posts from September 12, 2017

How Ted Cruz's Misstep Just Saved Your Company a PR Nightmare

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Let's all give Senator Ted Cruz a collective "thank you" for what happened on his Twitter account today.

Reportedly, someone was signed into the senator’s official Twitter account and clicked the heart symbol below an adult video creating a "@tedcruz liked this." It was taken down less than an hour later. “It was a staffing issue and it was inadvertent,” the senator said. “It was a mistake.”

But Cruz's mistake hopefully got your attention and perhaps may just save your company from experiencing a similar public relations nightmare. Apparently, multiple staff members have access to the account and post on his behalf. Redundancy is not a bad thing when it comes to social media access. But who has access and where they access from is. And that lesson is an invaluable one.

When you're in technology marketing, you tend to be on the forefront of new media. Being an early adopter goes with the territory, and social media was no different. I qu…