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Showing posts from May 23, 2014

Avoiding Careless Brand Strategy

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Yet another nail salon opened up in my neighborhood. I think that makes 20 in a three block radius. Like many men, a "nail salon" for me is a hot shower and a nail clipper that my Dad gave me 20 years ago. In my book, if the nails are trimmed neat and clean, then I've done my job. I don't begrudge anyone -- man or woman -- who patronize these establishments. But for me, color on the tips of my fingers and toes is way down on my priority list. Just ahead of starting a wasp circus.

I walk by the new nail salon sometimes four times a day. And if I see the proprietor in the window I'll smile and nod.  Yesterday I introduced myself and welcomed her to the neighborhood so it came as a surprise when she looked at me contritely and did not introduce herself.  Instead of shaking my hand, she grabbed my hand without saying a word not to shake it but to examine it. "You need a manicure," she said. "Come inside now my girls need the work." Most peop…