Showing posts from December, 2012

Business Social Media: A Celebrity-Free Zone

There's a new list out this week that ranks the most popular celebrities on social media based on fans and followers on the largest social networks with Justin Bieber edging out Lady Gaga for the top spot.  And we're talking about millions of followers and billions of page views. (Insert your own Mayan Calendar joke here.) The real lesson here for those of us over the age of 13 is that if you're promoting a company or brand on Facebook and Twitter you're probably envious, frustrated and wasting your time on the wrong things.

Pop stars in fact dominate social media holding eight of the Top 10 spots most with 30 million plus Facebook fans and Twitter followers. And that's because they are using the medium the way it was designed.  Though I am the father of a teenager who has hundreds of teenage friends, I have yet to meet a Justin Bieber fan — but he seems like a nice kid and see no reason to begrudge him. His handlers know who his target ma…

Perfecting Your Social Media Timing.

The precise moment I pulled up to the gas pump this morning, my car chimed and the "Need Fuel" icon light came on. I thought about how great it would be if I could achieve similar perfect timing with my social media to maximize results and reach. To have posts, emails, texts, them appear precisely at the moment they are needed or desired.

One of the first things I learned about being a social media professional was that before you spend time on the metrics of perfect timing, it's better to spend more time tweeting and Facebook posting more often. The number one reason social media campaigns fail in my opinion is because businesses get discouraged by a lack of results and stop posting. Or they run out of ideas. Or they just don't keep up with a regular schedule.

Instead, first think about your intent. Why do you want your posts to be read? What are your expected results? Is it just to be retweeted or reposted? That's good for the ego but doesn't much help th…

I Like My News Like My Water: Unflavored

When I ask for a glass of water in a restaurant now it invariably comes with a wedge of lemon. When and why did this become the norm? Was this the idea of the Lemon Council? There is a Lemon Council, right? There must be as there are lobbyists for everything now. Did their sour, puckered lips sweet talk every eating and drinking establishment in country with promised tax loopholes? Or maybe its a Lemon Consortium that strong arms bars to "add a slice if theys knows what's good for 'em." I'm thinking they are just taking their lead from news organizations. News organizations all flavor their news. That goes for whether whether they are online, on air, or on Death Row (the medium formally known as "Print".) Rather than scouring the Internet looking for news I find myself scouring the news looking for unfiltered versions. Most have an overtly political bent, others focus on technology, or sensationalism. It annoys me to no end that I have to go out of my way…