Showing posts from December 11, 2012

Perfecting Your Social Media Timing.

The precise moment I pulled up to the gas pump this morning, my car chimed and the "Need Fuel" icon light came on. I thought about how great it would be if I could achieve similar perfect timing with my social media to maximize results and reach. To have posts, emails, texts, them appear precisely at the moment they are needed or desired.

One of the first things I learned about being a social media professional was that before you spend time on the metrics of perfect timing, it's better to spend more time tweeting and Facebook posting more often. The number one reason social media campaigns fail in my opinion is because businesses get discouraged by a lack of results and stop posting. Or they run out of ideas. Or they just don't keep up with a regular schedule.

Instead, first think about your intent. Why do you want your posts to be read? What are your expected results? Is it just to be retweeted or reposted? That's good for the ego but doesn't much help th…