Posts

Showing posts from September, 2014

SEO vs. SEM: the Real War for Top Placement

Image
Forget net neutrality, there's a bigger war taking place online today. It's the battle between search engine optimization (SEO) versus search engine marketing (SEM) to get to the top of the search engine result pages (SERP). And the most shocking thing about it is most business leaders don't realize that the two practices are working against each other.

Wait a second? Did he just say SEO and SEM compete against each other? Yep. Most companies erroneously use the terms interchangeably which is at the crux of the problem. So let's first start with an explanation of terms.

SEO is a practice of tailoring or "optimizing" the contents of your websites, landing pages, pdfs, videos, and social media posts so that your brand (product, service, company, or client) comes up at the top (or close to it) when someone performs a search. While SEM is the practice of bidding on placement of your brand in the designated marketing areas of a search engine and/or their partner s…

Filling Open Spaces with Your Marketing Brand

Image
Maybe it's a sign of age, a growing reliance on technology, or just impatience, but when I'm introduced to someone now I forget their name literally the moment they mention it. But then there are things that people say that I wish I could forget but can't. I'm not talking about disturbing, unsettling, or insulting remarks - my mind does a good job of erasing those memories. No, I'm talking about random thoughts that are seemingly insignificant at the time, not good or bad, but somehow stay with me forever.

For instance, every time I wash a cooking pan, I think of an old co-worker named Chuck. When I was a newlywed, Chuck goadingly quipped to my new bride how he'd bet that I was so lazy that I didn't wash the handle when washing the pan. (It turns out he had been admonished by his wife for the same oversight.) "Yes," my then wife replied in a frustrated voice, "and it drives me crazy!"
Not only did Chuck's off-the-cuff remark land m…