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Showing posts from July 12, 2015

Feed and Speed Your Social Media Metabolism

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The best way to keep momentum in your company's social media efforts is to become a social media nutritionist and change the way you're consuming content.
"Eat many small meals throughout the day" is the mantra of many a nutritionist when teaching clients on how to keep their metabolism going.  Your body is like a locomotive gaining momentum and energy from the frequent small feedings. Social media I will tell you works the same way.

I've written about the importance of regular blogging, press releases, tweets but creating relevant content on a regular schedule isn't easy. It's not that we're lazy, it's that -- OK - we are lazy, or busy, or just fresh out of ideas. But that's unacceptable.

The reason these lapses occur is because most  people write only when things need to be written and postpone it as long as possible (remember college term papers?) But for those of us who make a living through writing know that writers write all …