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Showing posts from November 19, 2012

Social Media: Like Marriage it's a One-Way Street

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Social media and relationships: that's what the new Facebook couples pages is all about. Listing yourself as "In a relationship" is so traumatic that it's probably ended more relationships than Vegas trips and Victoria's Secrets catalogs combined. But now, a page to illustrate the relationship?  (For more information on this please see "Kiss of Death".)  Instead let's discuss the business/customer social media "marriage."

First, if you believe the adage "Marriage is a two-way street" then I might have due cause to suspend your relationship license.  Or maybe you've never walked down the plank, er I mean, aisle. Marriages — even the most successful ones  — are more often than not comprised of a giver and a taker. And the social media business relationship is no different except the business is always the giver and your customer is always the taker. As the reader/follower/customer, I want, want, want. I don’t care i…