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Showing posts from August 3, 2014

How to Avoid Choosing the Wrong Social Media Manager - Part 2

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As I pointed out in Part One, social media marketing is still figuring itself out, so finding the right person to be your social media manager is no easy task. Simply charging the youngest person in the company to handle such an increasingly vital and visual role just does not make sense. Just consider how today I walked into my local Verizon store to ask some questions for my elderly parents.

"Hi. Do you have phones designed specifically for senior citizens?," I asked the young Verizon employee.

"Is this for you?," she replied.

I paused for a few moments until the Frankenstein veins on the side of my head stopped throbbing, then replied: "What's your cancellation policy?"
What we've all learned very quickly is that social media is akin to preparing blow fish, or the Japanese sushi known as "fugu". Prepared correctly and you'll be treated to one of the most delicious meals you have ever had. Prepared incorrectly, and it could very w…