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Showing posts from December, 2013

Selling Social Media to the Sales Team

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I'm not trying to spit in anybody's facebook, but you can spend all the time, resources, and tweet equity you want on a social media campaign but if your sales team isn't on board, your efforts will be compromised and results will be social mediocre.

There has been a shift created by social media and the sales process greater than the valuation of Bitcoin or any stock. I have found that great salespeople share some common traits -- desire to change is usually not one of them.  Marketers love change; salespeople often loathe it and understandably so. Once you analyze the market, find a process, establish a routine, and identify pain points and value adds that works, you stick with them. New opportunities are great, so if it's a new product or flavor of ice cream they can sell it all day. But if it's a change to the menu, they'll balk. Social media is more than a new flavor, and it's more than the cherry on top; it's a whole new course. And that'…

Social Media Epitaphs: When Final Words Are Necessary

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Have you thought of what you might say to your idol if you bumped into them today? Or to that one crush you wished you had asked to the junior prom? You'd be worried about not having the time to say everything, afraid of leaving some important points out. You might be thinking how to arrange to see them again. But what if there was a person you met today that was one you didn't want to or think you would ever see again? Not a rival, enemy or anyone for who you viewed negatively, but a stranger or a business associate.

There is certainly no guarantee, but I met someone last week that I know I will never see again. We had pleasant conversation, but don't travel within the same circles, live somewhat far apart, and have no reason to connect again. Later I thought, Good or bad, I could have said whatever I wanted to this person with the knowledge that I would never have to explain it, redact it, or amend it.  And that was empowering.

We are conditioned as marketers to think …