Posts

Showing posts from March 4, 2013

Social Media: Flipping the Switch On Old

Image
I'm so spontaneous I just now decided to write about my spontaneity. I recently moved across the country. I purchased the tickets on a Monday, arrived the next day 2,300 miles West. I had been living in the same apartment for seven years. But a week before I moved, something wonderful happened. I reached to flick on the bedroom light switch and it was gone. Not from the wall, but from my memory.

My subconscious chose to delete that bit of information from my RAM to make room as it would soon be as obsolete as a floppy disk with Netscape Navigator. And that was the first of my cerebral cleansing with no juicing required. Each day I purged more and more from the mailman's name to -- well see? I already forgot what else I forgot.

Social media marketers strive to flip that light switch on permanently so they are always top of mind. But that's impossible to accomplish. Instead strive to get your posts out right after your readers and followers purge information they deem …