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Showing posts from April 12, 2015

Half-Baked Rules are Killing B2B Email

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Over the years, I've conducted every online and traditional method of business to business (B2B) marketing available, from social media to broadcast media, from telemarketing to network marketing, from to print ads, trade shows and direct mail. But the most effective revenue generating method I have used by far has been email marketing. Nothing comes in a close second. Nothing. Unfortunately, bulk B2B email blasts are nearly impossible to do anymore.

You can thank the scammers and spammers for that. There are so many canned SPAM laws that exist restricting and banning bulk emails. The regulations are so stringent that email marketing companies require more clearance than hitching a ride onto Air Force One.  These laws were created primarily  to stop all those male dysfunction, mortgage refinance, Russian bride and the like emails that wanted to scam and or harass the consumer. But those SPAM laws to protect also hurt the B2B landscape irrevocably.

Take this typical business-helpi…