Showing posts from December 19, 2013

Selling Social Media to the Sales Team

I'm not trying to spit in anybody's facebook, but you can spend all the time, resources, and tweet equity you want on a social media campaign but if your sales team isn't on board, your efforts will be compromised and results will be social mediocre.

There has been a shift created by social media and the sales process greater than the valuation of Bitcoin or any stock. I have found that great salespeople share some common traits -- desire to change is usually not one of them.  Marketers love change; salespeople often loathe it and understandably so. Once you analyze the market, find a process, establish a routine, and identify pain points and value adds that works, you stick with them. New opportunities are great, so if it's a new product or flavor of ice cream they can sell it all day. But if it's a change to the menu, they'll balk. Social media is more than a new flavor, and it's more than the cherry on top; it's a whole new course. And that'…