Showing posts from July 31, 2014

How to Avoid Choosing the Wrong Social Media Manager - Part 1

One of the challenges all organizations face today concerning its social media campaign is not so much how to to do it, but selecting the right manager to run it? Tapping the right person, persons, or company to lead the social media charge is unlike filling spots in other departments. So some of the tried and true processes you've used for years are about to backfire and can do damage quickly.

At this point, whether you run your own business or are the CEO of a multinational, you know a little about social media. Maybe even a lot. And if you're like most leaders, you really don't want to know more about it, but you know it makes good business sense that you do. Your job is to make sure the person in charge knows it inside and out.

The problem is that the medium, its tools and its best practices, changes pretty much daily. Keep in mind that social media employees are not only doing their job, they are schooling themselves on how to do their job. The changes are constant,…