Showing posts from October 6, 2013

I Shared This Article But I Never Read It

"It's true. I didn't read this. I didn't even bother to read the title before I shared it. In fact, you've already read more of the article than I ever will. That's because many Twitter retweets are done digitally through robots.  Or maybe a service found the phrase "social media" and it "Liked" it under my Facebook profile. I wonder if the author named the article what he did to prove a point?"

He did. 

Last week, I was checking statistics to see who had retweeted my last article on wanting social media to be less narcissistic. (The irony of that last statement is not lost on me, but I digress.) The great thing about Facebook, Twitter and other social networks is that nearly everything can be tracked and traced. I was pleased to see marketers, other business professionals, as well as plain ol' regular folks, had liked the article enough to share it with others. 

But as I continued perusing the list, I spotted a ton of phony accounts,…