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4 of these 5 Startups that Failed Had this in Common

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As a business writer, journalist, graphic designer, and digital marketer, I'm often courted by clients looking to get the "most bang for the buck" as the saying goes. Consequently, during the Dot Com days of the late 1990s and early 2000s, I was often hired by startups wanting to become the next Yahoo!  I performed work for five startups in five years. The first four went belly up so quickly the ink on the business cards were barely dry.

Looking back on those days now, I've tried to isolate if there was something they had in common to help new clients to possibly sidestep the same mistakes and thrive. In fact, management at the first four did have one thing in common: the quest for perfection.

The perfect person, the perfect mate, the perfect home, the perfect job - none of it exists. So why would you strive to create the perfect company? I remember founders agonizing over logo fonts, the order of items on the nav bar, or comma placement in the mission statement, mo…