B2B Lessons from the Tao of Instagram
https://www.instagram.com/tao_of_frank/ Recently, I looked into Instagram as a potential venue for marketing and advertising opportunities. (Did he really just say "recently"? Into a decade old network with 1 Billion users ?!) It hasn't been a priority in business-to-business (B2B). I decided to go all in and submerse myself in this "tao" of Instagram. And what I discovered was nothing short of enlightenment. *Cue wind chimes, tribal drums, and sound baths* Admittedly, I wasn't an O.G. of the IG. When I joined a few years ago, I used it as it was intended: a visual diary, posting photos of my travels, my day, my dinner, my dog, my dog's dinner. It became apparent quickly that observations of everyday life are rarely engaging. No amazing vistas, no celebrity encounters, no street magic, and with no appetite for Tide pods or spoonfuls of cinnamon. But that's OK. At the very least it was consoling to my friends and family and casual acquaint