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Showing posts from April 26, 2015

Social Media Money Making is all in the Inception

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There is money to be made in social media. But it's not being made where you'd think -- or at least where I thought. The bulk of the money is being made by companies and individuals selling services to other companies and individuals with the hopes of making money in social media. Confused? Me too.

Thanks to social media, the days of the banner ads as revenue generators are behind us.  Pricing was based on traditional print advertising, but used visitors rather than subscribers as the benchmark. Then when tracking became available, advertisers charged by viewership or "eyeballs", And that morphed into click-throughs,  and later into conversions. To be honest, I don't think they were a good investment once the novelty wore off.

Today, I am never quicker with a click then to shut those pop in ads for newsletter subscriptions et al. You still see banner ads (mostly on mobile) but online ads were replaced with search engine ads and corresponding landing pages. Those…