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Showing posts from March 21, 2013

Social Media: Be Consistent and Inconsistent

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Unlike the Ten Commandments, social media postings should not be carved in stone. Speaking of tablets, (the stone ones, not the "electronic babysitter" ones that retail for $399) we social media marketers need to think of ourselves as bricklayers when posting on Facebook, Twitter, LinkedIn and the like using randomness as our guide. You see, good bricklayers naturally "mix it up" to avoid unwanted patterns.  And they best work when we do it in house.

Case in point. I never eat the same breakfast two days in a row, or take the same route to work, have regular scheduled meetings, or exercise times at the gym on the same day at the same time. Whatever the opposite of a creature of habit is, is who I am. Granted, this "charming" trait has driven any and all the highly-structured, organized women in my personal life out the door faster than common sense and logic runs from Florida politics. Yet, being consistently inconsistent serves me we…