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Showing posts from September 8, 2012

How to Write Effective Social Media Content

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Few businesses seem to "get" how to promote and post on their Facebook pages. Here are three tips to avoid putting visitors to sleep. As some social media start-ups get gobbled by Google (or is it Googled by gobble?) while other shining stars tumble, the naysayers are shooting from their anti-social media starting blocks faster than a Jamaican Olympic track team on Red Bull. If you’re reading some of the same articles, blogs, and Tweets that I am, then you’ve seen the recent onslaught of negative press regarding social media. Maybe I’m na├»ve to inner workings of Wall Street, but I’m not exactly sure how Mark Zuckerberg’s net worth going from a gazillion dollars to a measly bazillion signals the death knell to an entire industry. Though Markie-Mark 2.0 aside, so many pundits seem convinced:Social Media is dead. Over. Finito Completo. A member of the not-so-dearly departed.

To paraphrase Mark Twain, rumors of social media’s recent demise have been greatly exaggerated. I can …