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Showing posts from July 28, 2014

What I Just Read About Digital Marketing Will Shock You. And No. 3 Will Change Your Life.

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Sorry. Did you believe that headline?  It's called clickbait. Don't feel bad if you were misled. Unfortunately, we have all fallen prey to these social media bear traps. Several of these fallacious posts bombard us each day on Facebook, Twitter, Pinterest and the like. So suffice it to say, there won't be any panaceas in here to change your life, no earth shaking news, no online marketing solution that will make you gobs and gobs of money utilizing social media. There won't even be a No. 3.

These kinds of sensationalist posts are the latest trend to hit the Inter-webs and what I've dubbed tabloid social media. The subject is usually about some amazing act of kindness or feat, by a dog, baby, or an elderly or physically impaired person. It's really no different from what the media has done for years. They promise something that will tug at your heart strings, give you belly laughs, or change your life.  All high claims that rarely deliver.  And fewer ironicall…