Social Media Content Marketing

Facebook has made another move into mobile with its Facebook Home app. Use it and the default start page for your Android cell phone provides instant access to photos, comments and chats. Talk about in your face, book. As a rule, the easier to access it is to access, the more people want to use it. Meanwhile, LinkedIn introduced “mentions" making it more like business Facebook, Google added new Google+ tweaks, and Twitter has released Vine video. No longer clearly defined, a Forbes article speculates on social media's colliding worlds, while its technology article this week questions some social media big wigs for their predictions for Facebook Home's and its potential influence. The objective seems to be to turn us all into Faceborgs. But in my world, Facebook has peaked and everyone I know uses it less and less. Easier access will not help that. Indeed, the lines between social networks are more than starting to blur. But more notable is how Wor...

Evidently I'm not the only one who was disappointed by the iPhone 5. Last year, I gave my view on why this faithful Mac user wasn't buying the iPhone 5 then or in the foreseeable future. This week, the company said it shipped 47.8 million iPhone's, a quarterly record for Apple that nonetheless disappointed many analysts accustomed to years of dominance in the smartphone industry. Wall Street was predicting more. No, it wanted gobs, and gobs more. I'd say how much more but each time I go to write this article it drops again. Now, Apple is no longer the most valuable company in the world. My problem with the iPhone was that customization was almost non-existent. That's something Microsoft customers have readily accepted over the years, but for us Mac loyalists, that kind of stuff just won't fly. But it was so darn cool and well made that Apple could do just that as the iPhone was clearly the best cell phone on the market. But then something happ...

This week will see the release of the Microsoft Surface tablet and Windows 8 operating software that supports touch screen. To me, it's the technology equivalent to an 80's hair band releasing a new album. Does anyone really care at this point? Evidently, yes. Early reviews have been  glowing and the company reports sold out pre-orders in the first day . Regardless, it will surely be a tough road ahead for Microsoft fighting to gain a foothold in this new tablet market. Its Internet Explorer by most accounts continues to lose market share in the web browser arena to Chrome and Firefox, and it's playing catch up to Android and iOS on cell phone operating software. Microsoft Office still dominates business offices but Google Docs is free. Here's a phrase I thought I'd never say: I feel a little sorry for Microsoft. You see, Apple is expected to release its new iPad mini this week. Apple is the technology media darling and can do no wr...

     With 5 million unit advanced sales,   clamoring zombie-like minions , and effusing praise from reviewers who have yet to hold one, I can only surmise that the iPhone 5 must cure cancer. Maybe it's the " special aluminum"   that they've used  now in short supply that cures cancer as well as diabetes, diverticulitis, diverticulosis, depression, all diseases and disorders beginning with the letter “D,” Swine flu, bird flu, new flu, and the heartbreak of psoriasis -- but we all expected that after the leaked photos. How else can this phone turned national panacea  be explained?      They report that the iPhone 5 is faster, lighter, and so  thin that careless altar boys have been mistaking it as a Eucharistic wafer at Catholic churches.  And yet despite all its seemingly magical properties and powers, I will not buy one . With me, it's not iPhone backlash, a high selling price, or  the lack of Google Maps ...