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Showing posts from August, 2016

Top Spot on Google: Tougher than an Olympic Gold Medal?

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Winning an Olympic medal is an amazing achievement by athletes who have dedicated years to win the highest honor in their chosen sport. For businesses, the Top spot on a Google search in their product or service is now viewed as their digital Gold Medal. With talent, proper training, great coaching, and perseverance over time, finishing in the gold for an Olympic athlete is possible. Getting to the top of a common Google search may not be tougher, but it certainly isn't as straightforward.

Longevity weighs heavy in Google algorithms for search engine results page (SERP) placement. If you have been established selling your product on the web longer than anyone, that bodes well for you.

The main factor is of course relevance.  In addition to your website's age is it's relative content.  Then add in the basics of the desired keyword in your domain name, several other meta data factors, and the relevant companies and organizations that link, but that's just the bas…

Social Media: Avoid Bad Tweets and Recover When You Don't

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In Alfred Hitchcock's classic horror film The Birds, a town is paralyzed when birds viciously attack unsuspecting citizens. A remake of sorts is being done online and it's called The Tweets. Designed to give the common man a voice to be heard, Twitter has now become a loaded gun for politicians and celebrities with which to shoot their feet. Everyday, bad tweets seem be pecking their way into the media creating more havoc and ill-will than promotion.

Certainly some are bigger offenders than others, but it's not just the orange-crested loons making bad tweets. It's companies too. So what's a bad tweet and how do you rebound from them?

Think of Twitter as a ticker tape to the world. It's a great way to quickly communicate with customers, vendors, fans, etc. Recently a well known marketing automation company released a tweet with "four-letter" words. It was trying to stand out with a catchy play on words, maybe appeal to a younger crowd I suppose, (As …