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Showing posts from September 14, 2017

Post Disaster Guilt: Does Worrying How it Will Affect Your Business Make You a Bad Person?

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If you've lived in South Florida for any given time, you've endured flooded streets, downed palms, broken roof tiles, and power outages for hours. But this week was gravely different. For many, Hurricanes Irma and Harvey lived up to their devastating hype. Towns were decimated and lives tragically lost. And now, oppressive Florida heat continue to claim victims. Facebook provides a helpful "mark yourself safe" feature for those in affected disaster areas to let loved ones know they're OK with just one click. But what about  businesses?

Many of the South Florida and Houston-area companies who endured the recent hurricanes and came out virtually unscathed, have been oddly silent. And not because they're without power. Many corporations are trained to highlight only positive news, and bury the negative in fear of losing business.

Human life is irreplaceable; so no comparisons are being made or even vaguely implied here. But after we've been assured that th…