Showing posts from July, 2014

How to Avoid Choosing the Wrong Social Media Manager - Part 1

One of the challenges all organizations face today concerning its social media campaign is not so much how to to do it, but selecting the right manager to run it? Tapping the right person, persons, or company to lead the social media charge is unlike filling spots in other departments. So some of the tried and true processes you've used for years are about to backfire and can do damage quickly.

At this point, whether you run your own business or are the CEO of a multinational, you know a little about social media. Maybe even a lot. And if you're like most leaders, you really don't want to know more about it, but you know it makes good business sense that you do. Your job is to make sure the person in charge knows it inside and out.

The problem is that the medium, its tools and its best practices, changes pretty much daily. Keep in mind that social media employees are not only doing their job, they are schooling themselves on how to do their job. The changes are constant,…

What I Just Read About Digital Marketing Will Shock You. And No. 3 Will Change Your Life.

Sorry. Did you believe that headline?  It's called clickbait. Don't feel bad if you were misled. Unfortunately, we have all fallen prey to these social media bear traps. Several of these fallacious posts bombard us each day on Facebook, Twitter, Pinterest and the like. So suffice it to say, there won't be any panaceas in here to change your life, no earth shaking news, no online marketing solution that will make you gobs and gobs of money utilizing social media. There won't even be a No. 3.

These kinds of sensationalist posts are the latest trend to hit the Inter-webs and what I've dubbed tabloid social media. The subject is usually about some amazing act of kindness or feat, by a dog, baby, or an elderly or physically impaired person. It's really no different from what the media has done for years. They promise something that will tug at your heart strings, give you belly laughs, or change your life.  All high claims that rarely deliver.  And fewer ironicall…

A Remedial Lesson in Social Media Protocol

So what do you do when your "funny" social media post is universally attacked for being in poor taste, insensitive, and flat out not humorous?  As one celebrity of a poorly-crafted Tweet found out, don't try to explain it, defend it, and then attack the masses who've pointed out your grievous mistake.

It's just the latest example of social media gone wrong.  In fact it's the equivalent of the home owner who paints his house fluorescent orange and green. When his neighbors complain and he refuses to repaint it, he replies: "Fine. I'll just burn it down."

Deleting an egregious post is the first thing to do. It doesn't make the problem go away nor is it meant to pretend it never happened. And though some might contend that it's an admission of fault, it's not. It's an admission of at the very least a post that wasn't completely thought out and one that is causing outrage instead of providing entertainment or information. And th…