Social Media Content Marketing

https://www.instagram.com/tao_of_frank/ Recently, I looked into Instagram as a potential venue for marketing and advertising opportunities. (Did he really just say "recently"? Into a decade old network with 1 Billion users ?!) It hasn't been a priority in business-to-business (B2B). I decided to go all in and submerse myself in this "tao" of Instagram. And what I discovered was nothing short of enlightenment. *Cue wind chimes, tribal drums, and sound baths* Admittedly, I wasn't an O.G. of the IG. When I joined a few years ago, I used it as it was intended:  a visual diary, posting photos of my travels, my day, my dinner, my dog, my dog's dinner. It became apparent quickly that observations of everyday life are rarely engaging. No amazing vistas, no celebrity encounters, no street magic, and with no appetite for Tide pods or spoonfuls of cinnamon. But that's OK. At the very least it was consoling to my friends and family and casual acquaint...

Over the years, I've conducted every online and traditional method of business to business (B2B) marketing available, from social media to broadcast media, from telemarketing to network marketing, from to print ads, trade shows and direct mail. But the most effective revenue generating method I have used by far has been email marketing. Nothing comes in a close second. Nothing. Unfortunately, bulk B2B email blasts are nearly impossible to do anymore. You can thank the scammers and spammers for that. There are so many canned SPAM laws that exist restricting and banning bulk emails. The regulations are so stringent that email marketing companies require more clearance than hitching a ride onto Air Force One.  These laws were created primarily  to stop all those male dysfunction, mortgage refinance, Russian bride and the like emails that wanted to scam and or harass the consumer . But those SPAM laws to protect also hurt the B2B landscape irrevocably. Take this typical busi...