Social Media Content Marketing

Winning an Olympic medal is an amazing achievement by athletes who have dedicated years to win the highest honor in their chosen sport. For businesses, the Top spot on a Google search in their product or service is now viewed as their digital Gold Medal. With talent, proper training, great coaching, and perseverance over time, finishing in the gold for an Olympic athlete is possible . Getting to the top of a common Google search may not be tougher, but it certainly isn't as straightforward. Longevity weighs heavy in Google algorithms for search engine results page (SERP) placement. If you have been established selling your product on the web longer than anyone, that bodes well for you. The main factor is of course relevance.  In addition to your website's age is it's relative content.  Then add in the basics of the desired keyword in your domain name, several other meta data factors, and the relevant companies and organizations that link, but that's just t...

When I write, I try to do it clearly using words and thoughts which may impress, but my intent is always to enlighten. As a screenwriter, I write what moves me and what I feel will move others. But as a digital content marketing writer for business, I write what moves products . As a digital marketing consultant, I'm often asked to write website content: from the wire frame structure, calls-to-action (CTAs), emails, eBooks, landing pages, and of course blogs. And often there are long debates and discussions about what to include and what to call it and how long or short it should be. Afterwards, I'm often asked to make the copy more ____*(fun, hip, youthful, financial, techy, you fill in the blank). My reaction is always the same. If content is king, then Google is the King's Army. Just like that tense scene in "Captain Philips," I get serious, look the client in the eye and say: "Google. Google is the Captain Now. Google decides." T...

Forget net neutrality, there's a bigger war taking place online today. It's the battle between search engine optimization (SEO) versus search engine marketing (SEM) to get to the top of the search engine result pages (SERP). And the most shocking thing about it is most business leaders don't realize that the two practices are working against each other. Wait a second? Did he just say SEO and SEM compete against each other? Yep. Most companies erroneously use the terms interchangeably which is at the crux of the problem. So let's first start with an explanation of terms. SEO is a practice of tailoring or "optimizing" the contents of your websites, landing pages, pdfs, videos, and social media posts so that your brand (product, service, company, or client) comes up at the top (or close to it) when someone performs a search. While SEM is the practice of bidding on placement of your brand in the designated marketing areas of a search engine and/or their part...