How My High School Reunion Taught Me About Brand Marketing
Shy, skinny, and so nervous around my crushes I'd break out in hives: high school was not a favorite time in my life. I had my group of close friends, but didn't socialize much, spending my nights and most weekends writing. So I had pause when I had the opportunity to attend my high school reunion this month. Would I be recognized, remembered or worse revert back to that shy (albeit no longer skinny) kid? To my surprise, the evening turned out to be one of the most enjoyable in my life to date. How was it possible four unremarkable years could leave such a lasting positive impression? And then it hit me...I had rebranded myself. Much of how I look and act has changed since then - though the writing still accounts for much if not more of my time. I was essentially the same person - just enhanced. But what I've come to realized was that I wasn't enhanced. Shyness was replaced by genuine humility; nervousness by confidence, and that all translated into perceived enha