2014: Year of the Wishy Washy Business Strategy
I've been thinking about an article on the importance of spontaneity or perhaps indecisiveness? I'll write it when I have more time, maybe. Instead, I'll point the mic towards business. I've had a lot of contracted consulting assignments over my career, but the ones in 2014 win a unique award. I am deeming 2014 "The Year of the Wishy Washy Business. The one thing these companies had in common was they all were in a rush to avoid a decision. I received urgent calls from referrals, past business associates, all in a different fields who "needed help ASAP." Sometimes it was me calling them. Sometimes it was the CEO or the CMO. But every time they claimed the monies were allocated in the budget. Everyone assured me they had to sign off and blessing from management, and everyone needed me to start "yesterday." But 9 times at 10 the deal fell through - not because of time or money or even won by another, but because of internal &quo