Few businesses seem to "get" how to promote and post on their Facebook pages. Here are three tips to avoid putting visitors to sleep.
To paraphrase Mark Twain, rumors of social media’s recent demise have been greatly exaggerated. I can without reservations say that social media is indeed not dead. It is however, quite soundly asleep. Yes, that snoring sound you hear is coming from your audience, friends, customers, or followers. And it’s only getting louder. Once alert and engaged, social media postings have lulled the online world into a peaceful sleep. Perhaps the word “coma” would be more accurate. It’s not that social media is dead as much as most of those who are creating the content are – figuratively speaking of course.
Social media is about providing relevant content to act as a catalyst to create buzz or “call to action” in marketing speak. They are not the action themselves. So if you’re selling something, rather than “Read this and buy my product” instead try “Buy this because it’s cheaper today. Read more here.” And by all means plagiarize. Oh, excuse me. The politically correct word is “Retweet” and it’s acceptable with proper attribution. But don’t rely on just redistributing others pearls of wisdom. Mix humor with serious posts. Information with offers. Observations with opinions.
Like most writers, I’m very tired and ornery for no good reason, but believe it or not you have it within your power to provide meaningful, engaging content, like (some of) the rest of us that will make me happy. Just keep your hands off the Ramen noodles.