Digital marketing and how it applies to life and business.
I Like My News Like My Water: Unflavored
When I ask for a glass of water in a restaurant now it invariably comes with a wedge of lemon. When and why did this become the norm? Was this the idea of the Lemon Council? There is a Lemon Council, right? There must be as there are lobbyists for everything now. Did their sour, puckered lips sweet talk every eating and drinking establishment in country with promised tax loopholes? Or maybe its a Lemon Consortium that strong arms bars to "add a slice if theys knows what's good for 'em." I'm thinking they are just taking their lead from news organizations.
News organizations all flavor their news. That goes for whether whether they are online, on air, or on Death Row (the medium formally known as "Print".) Rather than scouring the Internet looking for news I find myself scouring the news looking for unfiltered versions. Most have an overtly political bent, others focus on technology, or sensationalism.
It annoys me to no end that I have to go out of my way to request water without lemon when without lemon is the way it should be served. And it's nearly impossible finding straight news sources these days. Where do you go for your news?
The point of social media news is to supply the facts while they occur without any agenda. For me, the opinions of other news readers seem to carry the most validity. I now like the sites like Reddit that rank their featured news by reader views as it saves me the time and frustration of reading through the muck. Yes Reddit, whose viewers in an interview with President Obama posed the very important question of "Would you rather fight a horse-sized duck or 100 duck-sized horses?" Make fun of Reddit as much as like — in fact it's encouraged. It keeps the news posts and posters honest.
Of course there are many sites that let you tailor your news page to your liking. But really it's the equivalent of letting you choose which lemons you'd like in your water and how many slices you'd like to add.
It is becoming increasingly difficult to discern what agenda is being pushed upon us and ever more clear that skepticism is required for nearly every news source we encounter. The point is if I want to flavor my water I shall do so myself. And I want my news like my water: fresh, in a clear glass, and unflavored.
As reliance upon digital marketing continues to grow, some corporate budgets have completely displaced (rather than supplemented) traditional marketing. The new normal sees companies with separate departments for email, SEO, PPC, display, social media, content creation, branding, and so on. However left unattended, this can create a marketing army of islands. The classic "left hand not knowing what the right is doing" - just with many more hands.
I'm not against the trend of marketing function specialization, in fact the larger the organization, the more sense it makes in my eyes. The danger for companies is the often complete lack of communication - or better - coordination of efforts of these departments. And that seems exactly what's happening.
So many companies I meet with have hyper-segmented to the point that campaigns across channels look like they've been designed by different creatives and/or agencies - and often have. This is deadly for branding and d…
When you're paid to communicate, keeping silent can be difficult - but sometimes it's the best decision.
Did you read what happened in the news today?
Actually, it doesn't really matter what day you're reading this because this has been a year of one outrageous news story after another. And I'm sure you've got something to say about it. In fact, I'd bet it's a viewpoint that they're not covering on your favorite news station. Or it's a comment so insightful, that it needs to be said to set the world straight.
Don't say it.
Facebook seems to the choice to voice unwanted opinions and pontificating. So much so, that I think they need to rework the logo to include a soap box and mic. Instant freedom of speech. So if you want to debate the guy in your 10th grade social studies class about the political climate, by all means enjoy. I shall choose to mute you both until you post photos of your dog or a yummy dessert I may want to try.
Reportedly, someone was signed into the senator’s official Twitter
account and clicked the heart symbol below an adult video creating a
"@tedcruz liked this." It was taken down less than an hour later. “It
was a staffing issue and it was inadvertent,” the senator said. “It was a
But Cruz's mistake hopefully got your attention and perhaps may just
save your company from experiencing a similar public relations
nightmare. Apparently, multiple staff members have access to the account
and post on his behalf. Redundancy is not a bad thing when it comes to
social media access. But who has access and where they access from is. And that lesson is an invaluable one.
When you're in technology marketing, you tend to be on the forefront
of new media. Being an early adopter goes with the territory, and social
media was no different. I qu…