Social Media: Switch to the On Position




Last night while watching baseball, it hit me. The idea for my column, not the ball. I'm so spontaneous I just then decided to write about my spontaneity. Like how I recently moved across the country. I purchased the tickets on a Monday, arrived the next day 2,300 miles West. I had been living in the same apartment for seven years. But right before I moved, something wonderful happened. I reached to flick on the bedroom light switch and it was gone. Not from the wall, but from my memory.

My subconscious chose to delete that bit of information from my RAM to make room as it would soon be as obsolete as a floppy disk with Netscape Navigator. And that was the first of my cerebral cleansing with no juicing required. Each day I purged more and more from the mailman's name to -- well see? I already forgot what else I forgot.

Social media marketers strive to flip that light switch on permanently so they are always top of mind. Better, strive to get your posts out right after your readers and followers purge information they deem useless. What are those best times in business to reach our customers, fans and followers? There is software that will track your best times to post. But always use your discretion. I just tweeted at a trade show, but I did it right before the exhibition floor opened. And the again at lunch.

Minor points can have major effects. Or even Major League effects. Like that great Word Series going on now. Rather than who will win, ask who will be the first to shave those ridiculous beards. And why aren't Gillette and Schick the only sponsors?
 
Flipping the switch on is easier said than done, but not impossible. You can't control customers minds with a flick of the switch, but you can prevent your messages being the ones that switch it off. Ask yourself: "Would I remember this tweet? Is now the best time to post or am I just meeting a schedule? Has anyone offered a different point of view to an over-exposed topic?"
Remember this about posting. Make it:
  • relevant
  • timely
  • engaging
Now if I could only remember where I put my razor...


Comments

  1. UnknownDecember 8, 2013 at 10:04 PM

    Twitter Followers are Good for Business and Fame
    Twitter followers are good for both your business and fame. When it comes to your business, having many followers means that your products will reach many people. By your products reaching many people you have high chances of increasing your sales since many people will be interested in your products. Increase in sales will lead to increase in profits and expansion of your business. Other than twitter followers increasing your sales, they also make you famous. This is because the more followers you have, the more people will know you which results to you being famous.
    buy real twitter followers

    ReplyDelete
  2. UnknownDecember 9, 2013 at 2:03 AM

    Thanks for sharing these information's your tips are really good.
    Searchinfomedia

    ReplyDelete

Post a Comment

What say you?

Popular posts from this blog

Social Media and Politics: Soap Box or Silence?

Image
It's that time of year again when your Facebook feed and Twitter roll gets inundated with post after post condemning candidates in one political party or praising those in another. I've posted the occasional political cartoon and meme: Hillary tweeting dark thoughts in her dark glasses; The Donald being The Donald. Many would argue it was with the intent to influence or persuade. I maintain it's because it made me chuckle, but political commentary on social media has become no laughing matter. Outrageous comments expressing our views to anyone who listen.are what social media is for, right? Our candidates do it so why shouldn't we? It sure is tempting to share that observation you heard on the drive into work, that statistic you read online, that funny meme that lambastes that candidate you've never trusted, so why hold back? It's your page to rule. Delete those posts and opinions that you find outrageous and promote the ones that champion your caus
Read more

Keeping the "Party" in the Business Christmas Party.

Image
I attended a Holiday Party this week. I mean, I think it was a party...   This is not an article on the  validity of the War on Christmas or the value of replacing the word Christmas with Holiday . No this is business. And about a business Holiday party where not only was "Christmas" removed from the party, the partying was removed from the party.  And the fun. Dickens knew how to throw a party - at least on paper he did. When I think of Christmas parties, I think of  A C hristmas Carol 's Fezziwig: young Ebenezer Scrooge's jovial boss. OK, I guess I think of Mr. Magoo's version first but I grew up with that Christmas Carol classic and still put "razzleberry dressing" on my morning toast. The point is that those were real Christmas parties back then. Plenty of food and spirits, music and dance, mistletoe and egg nog, and no liabilities. There was no drunk driving because everyone walked there - or perhaps rode a carriage pulled by a s
Read more

Donald, Megyn, and the Curious Art of NYC Social Media

Image
Social media lessons we can all learn from the most outspoken, opinionated, yet fascinating Presidential candidate. If you were slapped by a stranger, would you turn and run, restrain them, or hit back?  For many of us raised in and around New York City, a slap is returned with a closed fist to the jaw. Not fighting fair? The attitude is, if you make an unprovoked or unfair hit we will hit you much harder. This transcends socioeconomic class. Perhaps it's why one time New York City Police Commissioner Teddy Roosevelt would speak softly and carry that big stick. The same applies to verbal slapping which has moved for the most part from the streets to the Web. Twitter seems to be the arena of choice where tweets fly quickly with stinging jabs.  A football player disses a rival team; a rapper calls out another for not having street creds. The retorts that are often crude, inflammatory, libelous even - but good fodder for our reality-obsessed public that relishes these verb
Read more